A Harvard University MBA Graduate, Amuleek Singh Bijral, leaving behind all the big offers founded Chai Point , India’s very first Chai startup. Started in 2010 , the venture aims to provide healthy tea especially for office people who abstain from consuming nukkad stall tea due to hygiene and quality issues .
Tea is the second beverage consumed after water all over the world . Tea contains anti-oxidants, which boost up the immune system and makes brain active and efficient for work. Hence Chai Point born in Bengaluru, the IT hub of India in 2010 with the idea of “India runs on Chai” as it provides healthy tea to white collar workers who can easily afford it .
Chai Point brings its users a perfectly brewed cup of Chai made with fresh, natural ingredients to homes, offices and working professionals around the country. Starting their first pilot store in Bengaluru in April 2010, Chai Point has rapidly grown to become the go-to brand for a perfectly brewed cup of Chai. It is currently present in eight cities – Bangalore, Delhi, Gurgaon, Noida, Mumbai, Pune, Hyderabad and Chennai. The tea Startup’s beverage offerings includes varieties of hot Chai, Iced Chai and shakes.
Company’s Unique Selling Point is not just the hygiene but also its flavours and essence. So in order keep the flavor intact ,the company sources the highest quality tea from tea estates around the country. The tea leaves used by the company to make Chai are absolutely free of artificial colours and flavours as they are sourced from exclusive estates and companies in Assam, Darjeeling and the Nilgiris. Along with a healthy beverage goes a healthy snack too which allure customers . Hence keeping in the Chai drinking culture. In addition to its beverage offerings, Chai Point retails its own brand of consumer packaged goods, Made-For-Chai, which are bite-sized snacks that acts a perfect accompaniment to a cup of Chai. The offerings include Multigrain biscuits, Mathri, Cake Rusk, Quinoa Puff, Gud Chana, Masala Peanuts and Cornflakes Mix.
Tea is addiction for life and Technology is a compulsive and addictive way to live.Hence taking these two addictions hand in hand Singh has established Chai Point across Bengaluru . The technology being employed by the beverage pioneer are:
SHARK : A cloud-based platform, SHARK allows for fast and seamless integration of billing and tracking across all Chai Point outlets, through mobile payment and Wi-Fi based setups. It also offers a delivery management platform that is integrated seamlessly with its POS and SCM service layers. The cloud-based platform also has a device management layer to manage IoT-enabled dispensers.
boxC.in: India’s very first cloud based beverages service platform, boxC.in provides IoT-enabled tea dispensing machines to corporate offices that provides freshly brewed Chai and coffee to office employees. The machines are connected to a cloud-platform which are accessible to customers who can keep track on the functioning of the machines as well as the billing process. The Tea retail chain startup Chai Point charges the corporates availing the service a monthly maintenance fee.
The company now plans to expand in the world of tea industry , India is a huge market and they are still a small company in this huge market. Hence, they wish to ensure proper and faster execution of their plans and acquire quality customers.
