Today, marketing has become the backbone for all businesses. If you are planning to start your own company, it is important for you to develop an excellent marketing strategy for your business. Marketing has given rise to a new term which is commonly known as ‘Digital Marketing’. Social media has become an important part of digital marketing and why won’t it be? It has solved a decade old problem by connecting companies with their target audiences. According to Hubspot, there are approximately 2.6 billion social media users in 2016. With the help of social media, marketers can now enhance the level of customer satisfaction by making it more personal.

If I have to choose the upcoming star of social media channels in 2017, then I will 100% go for Facebook. I know many people will not agree my answer but believe me guys, I have solid reasons for the same. So, in this article, I will justify my answer by giving you 5 reasons why Facebook is the upcoming star of social media in 2017.


Why Facebook?

It’s cheap

If you want to advertise your business online, you should choose a platform where you can find the maximum number of people. As of last month, there are 2 billion active users on Facebook. It is cheaper to promote your business on Facebook as compared to any other social channel. In starting of 2016, Facebook was the most downloaded application on the planet. I am not convincing you to spend all your hard earned money on Facebook but if you do, you will definitely save some money.

Live videos

Everyone likes to watch videos. Videos are the quickest way to transfer information from one person to another. Last year, Facebook launched a new feature which allows you to record live videos and share those videos with your friends. As soon as you click on the live video button, it immediately sends a notification to your followers so that they can sit back and enjoy your video. It also allows you to interact with your followers in the comments section. You as an entrepreneur can use this feature to gain an advantage in many ways such as to promote their events, interact with their followers, showing off their new products/services and giving a peek of your backstage actions. According to Facebook product manager Vibhi Kant, people spend 3x longer watching live video compared to a video that’s pre-recorded. As a consequence, Facebook’s now looking to give greater prominence to live video.


Instant feedback

Earlier, companies had to adopt different ways of communicating with their customers such as cold calls, surveys etc. But now times have changed and social media has given an excellent platform to companies where they can instantly connect with their target audience. Facebook allows you to post anything on your profile and interact with your followers in the comments section.

Overall growth

Mark Zuckerberg’s Facebook is on a roll. Last month, Facebook reached 2 billion active users and its stock is trading at a high record of $165.12 per share. Everyday Facebook is modified and it is making easier for entrepreneurs to market their businesses on Facebook. In the past few years, a lot of new features have been added by Facebook such as Instant articles, Facebook events, Improved search etc.


Networking and social media go hand in hand. As more entrepreneurs have started marketing their businesses on Facebook, time spent and user engagement on the same keeps on increasing. Chatbots helps you to form structured messages which include CTA, images, and links. Entrepreneurs can design their own bots to boost the interaction with their customers and to instantly direct them towards the purchasing stage.

Facebook, which was launched as a social media platform to connect with your friends has now become an amazing platform for entrepreneurs to connect with their customers. According to Mark Zuckerberg, “The future of Facebook is very bright and it will prove to be an excellent platform for various companies to freely advertise their businesses at a cheaper cost”. So, there is no doubt in my mind that Facebook is the upcoming social media star in 2017.

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